VFX ON NIKE SPOT CONTINUES TO WOW VIEWERS

CAMPAIGN-the highly acknowledged English advertising magazine has voted the Nike Ronaldinho Touch of Gold "Crossbar" video as the best viral of the decade-and with good reason. The spot is one of the most watched virals ever, with more than 50 million views globally. It features world famous soccer star Ronaldinho kicking the ball against the crossbar four times without the ball ever touching the floor. The special effects were so believable that it fueled an intense online debate on whether the clip was actually real or done in post. This drove millions of interested viewers to the online campaign- making it the most forwarded video that year.

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