Organic candy mixed with love


How do you approach a campaign for a candy product with a worldwide sales platform and a grown up target audience?

Well, this is how we did it:

Hey Yum has a strong graphic profile which we felt was important to keep and develop in our visual campaign. By casting a variety of ethnicity and age, placing them in the Hey Yum colour universe and having our cast play with the candy, we created a strong and clear connection to the product.


  • Client: Hey Yum
  • Director: Duckling
  • D.O.P: Rasmus Luckmann
  • Production Company: Duckling
  • Our job: Idea & Concept, Production, Edit, VFX, Grading, Music Composition